The Latest on Leadership That's Grown, Not Given

From leadership and mentorship to grief and growth—Lisa shares hard-earned wisdom for women in funeral service and deathcare called to lead with head, heart, and grit.

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Years ago, a coach at a leadership retreat handed me a blank piece of paper and asked me to draw my life. Every high year climbing up, every hard year dropping low, one long line from where I started to where I stood that day. I thought I would sail

Forbes: The Numbers Don’t Lie, And Neither Do I

I have spent more than four decades in this profession. I’ve seen it change in ways I never could have predicted, and I’ve stayed close enough to the ground to

80% of Your Team Is Checking Out. Here’s What That Means for Funeral Service.

By Lisa Baue The numbers have dropped for the last two years in employee engagement, and they should stop every funeral and death care service company owner and leader in

Spring Didn’t Ask Permission. Neither Did You.

There’s something about spring that reminds me of a lesson I learned a long time ago. Sitting on the back of a bucking Shetland pony on my grandfather’s farm in

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Explore honest insights on leadership, resilience, mentorship, and purpose.

A Personal Note as We Begin the Year

Last year, I became an author. That’s still strange for me to write. I didn’t set out thinking, One day I’ll publish a book. I didn’t grow up imagining my personal story in print, held in other people’s hands, discussed in rooms I’ve never entered. And yet, here I am. Writing Wake-Up Calls was one […]

Newsweek: Grew Up in a Funeral Home. There Was One Experience I’ll Never Forget

I still remember the sharp ring of the telephone in the dark hours of April 11, 1987. I was 30 years old when I heard the words no daughter ever wants to hear: “Your father died.” My dad, Dave Baue, was the owner of our family’s funeral-home business in St. Charles, Missouri. I worked alongside […]

A Much-Needed Wake-Up Call

When Lisa Baue, the former owner and CEO of Baue Funeral Homes, Crematory & Cemetery in Missouri, decided to sell her company to Park Lawn Corp. in 2019, she knew she didn’t want to step away from work – and deathcare – completely. In 2021, she founded Your Funeral Coach, consulting with individuals and their […]

Professional Spotlight: Lisa Baue

As an author, podcaster, and public speaker with over 45 years of experience as as funeral director, Lisa Baue’s approach of next era, heart-based development recognizes women are the future- and she’s challenging the funeral profession to support them. Read more…

Baue Pens Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession

Lisa Baue, founder and CEO of Funeral Women Lead (Parker), has written a new book, Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession. Released nationwide on September 3, the book offers a deeply personal, motivating look at Baue’s decades-long journey in the funeral service profession. As a third-generation funeral director […]

Lisa Baue’s new book aims to inspire women in death care industry

ST. CHARLES, Mo. — Lisa Baue, retired CEO and owner of Baue Funeral homes, recently launched her new book aimed to inspire women and professionals in the death care and funeral industry. “Wake-Up Calls” details her life journey that includes personal stories on becoming a business owner and a leader. It also explores her triumphs and […]

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Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession

Lisa Baue recounts her transformative journey from a grieving daughter to a successful business owner in a male-dominated industry.
Through a series of pivotal “wake-up calls,” she learns invaluable lessons of the heart, the head and becoming a woman of courage and grit in grief, empathy, resilience, mentorship, and leadership, eventually turning her family’s modest funeral home into an industry-leading firm.