The Latest on Leadership That's Grown, Not Given

From leadership and mentorship to grief and growth—Lisa shares hard-earned wisdom for women in funeral service and deathcare called to lead with head, heart, and grit.

Featured blog posts

What Really Scares You? A Halloween Wake-Up Call Every October, the rest of the world borrows a little piece of ours. Caskets appear on front lawns, skeletons dangle from porches, and someone at every party leans in to ask whether your work gives you the creeps. Those of us in

What Surprised Me Most About Becoming an Author: One Year Later

A year ago, I sent Wake-Up Calls out into the world without knowing what would come of it. Writing that book meant putting words to a lifetime of lessons I’d

You Cannot Give What You Do Not Have

Every day in our profession, you give. You give families your compassion, your steadiness, and your full attention in the hardest moments of their lives, and you give your team

Walk the Floor with Her: What I’m Carrying to Wild Dunes

My suitcase is open on the bed, my lists keep multiplying, and my heart is already on Charleston, South Carolina. In just a couple of days, women from every corner

Read On...

Explore honest insights on leadership, resilience, mentorship, and purpose.

You Don’t Have to Feel Ready to Lead

I have spent more than 40 years in funeral service and deathcare. I’ve buried the version of myself who thought she had to know everything before she was allowed to lead, and I’ve spent the years since making sure other women don’t have to wait as long as I did to let that version go. […]

When Life Bucks You Off, You Get Back on That Pony

I can still feel the dusty ground under my palms. I was a kid the first time one of my grandfather’s Shetland ponies sent me flying. Pop Baue stood there in the summer heat on his farm in southern Illinois, arms crossed, watching me pick myself up, spit the dirt out of my mouth, and […]

The Day We All Wore Cardinals Red: Why the Best Leaders Know When to Break Their Own Rules

There is a story I love telling, and I told it not long ago to a group of women in the profession. The organ player for the St. Louis Cardinals died. If you’re from St. Louis, you know exactly who I mean (for those not from St. Louis, his name was Ernie Hayes and he […]

The Numbers Don’t Lie, And Neither Do I

I have spent more than four decades in this profession. I’ve seen it change in ways I never could have predicted, and I’ve stayed close enough to the ground to hear what’s really happening to the women trying to build careers within it. That’s why I’m honored to share that my story, and my advocacy […]

Silence Is Not Strength. And Staying Quiet Is Not the Same as Being Strong.

I grew up in a family where children were to be seen and not heard. Sit quietly at the dinner table. Sit politely in church. Do not make a scene. Do not take up too much space. And being a curious, opinionated child in a very boisterous German family, that was a considerable ask. So […]

Forbes: The Numbers Don’t Lie, And Neither Do I

I have spent more than four decades in this profession. I’ve seen it change in ways I never could have predicted, and I’ve stayed close enough to the ground to hear what’s really happening to the women trying to build careers within it. That’s why I’m honored to share that my story, and my advocacy […]

Order This Amazon Best Seller Now

Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession

Lisa Baue recounts her transformative journey from a grieving daughter to a successful business owner in a male-dominated industry.
Through a series of pivotal “wake-up calls,” she learns invaluable lessons of the heart, the head and becoming a woman of courage and grit in grief, empathy, resilience, mentorship, and leadership, eventually turning her family’s modest funeral home into an industry-leading firm.