The Latest on Leadership That's Grown, Not Given

From leadership and mentorship to grief and growth—Lisa shares hard-earned wisdom for women in funeral service and deathcare called to lead with head, heart, and grit.

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What Really Scares You? A Halloween Wake-Up Call Every October, the rest of the world borrows a little piece of ours. Caskets appear on front lawns, skeletons dangle from porches, and someone at every party leans in to ask whether your work gives you the creeps. Those of us in

What Surprised Me Most About Becoming an Author: One Year Later

A year ago, I sent Wake-Up Calls out into the world without knowing what would come of it. Writing that book meant putting words to a lifetime of lessons I’d

You Cannot Give What You Do Not Have

Every day in our profession, you give. You give families your compassion, your steadiness, and your full attention in the hardest moments of their lives, and you give your team

Walk the Floor with Her: What I’m Carrying to Wild Dunes

My suitcase is open on the bed, my lists keep multiplying, and my heart is already on Charleston, South Carolina. In just a couple of days, women from every corner

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Explore honest insights on leadership, resilience, mentorship, and purpose.

A Legacy That Lives On: The David C. Baue Scholarships and Why We Give

My dad believed that when you invest in a woman, you invest in the entire profession. We are still proving him right. Last May at the Professional Women’s Conference, something remarkable happened. Twenty female funeral professionals and students walked away with the David C. Baue Scholarship, funded by my family, in honor of my dad. […]

Work-Life Balance Is Not a Perk You Earn. It Is a Decision You Make.

I want to tell you something that took me far too long to understand. Work-life balance is not something that eventually appears on your horizon like a reward for all the sacrifice you have made. It does not arrive on its own. No one hands it to you when you’ve finally proven yourself. You have […]

The Day I Realized My Perfectionism Was Hurting My People

My grandmother had a nickname. They called her the white glove lady. She would walk through our funeral home and find every speck of dust, every light bulb that was slightly out, every piece of furniture that was just a hair off-center. And growing up watching her, watching my mother, watching the way our family […]

Sacred Work Deserves Sacred Space

In funeral service, we talk a lot about caring for people. We talk about serving families, supporting communities, and showing up in life’s hardest moments with compassion and professionalism. We should. That is the heart of what we do. But here is the question I keep coming back to: How well are we caring for […]

Nobody Gets There Alone. (And No One Should Have To.)

When my dad died, I was thirty years old. Standing at his visitation, answering a phone call in the flower room while the funeral home filled with people who loved him, I had not one single clue how to run a funeral company. I had zero leadership skills. Zero business knowledge. I had never even […]

The Future of Our Profession Is Sitting in a Mortuary School Right Now. Are You Ready to Invest in Her?

Building bench strength is not just smart business strategy. It is a moral obligation to the future of funeral service. I recently had the profound privilege of serving as a reviewer for scholarships through the Funeral Service Foundation. As part of the process, I was able to watch seven two-minute videos submitted by mortuary school […]

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Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession

Lisa Baue recounts her transformative journey from a grieving daughter to a successful business owner in a male-dominated industry.
Through a series of pivotal “wake-up calls,” she learns invaluable lessons of the heart, the head and becoming a woman of courage and grit in grief, empathy, resilience, mentorship, and leadership, eventually turning her family’s modest funeral home into an industry-leading firm.