Professional Spotlight: Lisa Baue

As an author, podcaster, and public speaker with over 45 years of experience as as funeral director, Lisa Baue’s approach of next era, heart-based development recognizes women are the future- and she’s challenging the funeral profession to support them.

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I still remember the sharp ring of the telephone in the dark hours of April 11, 1987. I was 30 years old when I heard the words no daughter ever wants to hear: “Your father died.” My dad, Dave Baue, was the owner of our family’s funeral-home business in St.

When Lisa Baue, the former owner and CEO of Baue Funeral Homes, Crematory & Cemetery in Missouri, decided to sell her company to Park Lawn Corp. in 2019, she knew she didn’t want to step away from work – and deathcare – completely. In 2021, she founded Your Funeral Coach,

Lisa Baue, founder and CEO of Funeral Women Lead (Parker), has written a new book, Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession. Released nationwide on September 3, the book offers a deeply personal, motivating look at Baue’s decades-long journey in the

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Wake-Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession

Lisa Baue recounts her transformative journey from a grieving daughter to a successful business owner in a male-dominated industry.
Through a series of pivotal “wake-up calls,” she learns invaluable lessons of the heart, the head and becoming a woman of courage and grit in grief, empathy, resilience, mentorship, and leadership, eventually turning her family’s modest funeral home into an industry-leading firm.

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Wake Up Calls: A Journey of Learning to Lead and Succeed in the Funeral and Deathcare Profession
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